The project was to create a marketing video for the Carrots&Cake app, which promotes a balanced screen time experience for children. Developed by parents and experts, the app encourages learning before recreational screen time, following the adage, "Eat your carrots before your cake."
We began with a client consultation to understand their goals and target audience. The client provided a script outlining the core message. Based on the script, we developed a storyboard for an animated explainer video. The animation combined typography and app screens to showcase the app's features. After client feedback and multiple refinements, we finalized the video, effectively illustrating how the app manages screen time.
The marketing video successfully reached parents and caregivers, communicating the app's unique value. It contributed to increased awareness and downloads, emphasizing the app's commitment to a balanced screen time experience for children. In summary, this case study highlights the importance of collaboration, clear communication, and attention to detail in creating a successful promotional tool. The marketing video played a significant role in the app's success.
